AI Tools Every Independent Agent Should Know About

• September 23, 2025

By Brenna Johnson

It’s no secret that artificial intelligence (AI) has become a buzzword in the insurance world. But while some of the hype is just that, there are real, practical tools on the market that are making a difference. For independent agencies, the right AI solutions can streamline day-to-day tasks, save time and help you stay laser-focused on your clients.

Here are three ways AI tools can help every independent agent stay ahead in today’s fast-changing market:

1) Write emails in seconds. Writing the perfect email can be surprisingly time-consuming. According to Slack, the average employee spends over 10 hours a week writing emails. For busy independent agents, that number can be even higher. Whether you’re sending a renewal reminder, explaining coverage options or crafting a marketing message, finding the right words can be a source of significant brain drain.

AI-powered email assistants are beginning to change the way agents handle client communication. In some advanced agency management systems (AMS), these tools can generate polished, professional emails from just a few keywords or a short prompt. You can choose the tone, such as formal or casual, adjust the message length, and enter a simple request like “remind client about renewal” or “send welcome message to new auto customer.” The system does the heavy lifting and drafts ready-to-send email copy for you.

Beyond saving time, AI email tools promote consistency across your agency. Regardless of who’s sending the message, clients receive clear, on-brand communication that builds trust and reinforces a professional voice.

2) Catch up on client accounts instantly. Keeping tabs on all your accounts while focusing on growing your business can be incredibly challenging. However, AI-powered account summarization features give you quick and clear snapshots of recent activity. These tools consolidate emails, texts, notes and other interactions into a single view. No more digging through inboxes, message threads or call logs.

Whether you’re covering for a colleague or preparing for a client meeting, you can see what’s happened over the past week, month or more. You can even look back over the past year to get a full picture.

This kind of visibility not only reduces errors and saves you time, but it also promotes seamless service as clients won’t have to repeat themselves or deal with communication gaps. Client summarization tools also open the door to personal touches, allowing agents to note important details like birthdays or follow up on past conversations to strengthen relationships and boost repeat business.

3) Get help without the hassle. Have you ever opened your AMS and hit a wall trying to figure something out? It feels like a waste of time troubleshooting or watching endless YouTube videos just to find a simple answer.

That’s where AI-powered chatbots come in handy. These assistants provide real-time, step-by-step help right inside your agency management system. They aren’t just for new hires, either. Experienced insurance professionals learning a new AMS or updating their skills find them incredibly helpful, too. Even part-time staff or producers who don’t use the system all day can get quick support without interrupting their workflow.

It’s okay if you recognize that things aren’t running as smoothly as you’d like—or that your processes could be more efficient. The good news is that there are tools on the market that can help you. By embracing AI-powered features built into modern agency management systems, you can automate repetitive tasks, gain valuable insights and free up your team to focus on delivering exceptional service without the burnout.

The future belongs to agencies that work smarter. The technology is here, the opportunity is real, and now is the time to take the leap and lead your agency into the next era of success.

Brenna Johnson is vice president of product management at EZLynx. A driving force behind several of EZLynx’s newest products, Johnson is passionate about leveraging technology to solve problems for independent insurance agents. She is actively involved in all phases of the development life cycle, and she hopes to help transform the insurance industry by leveraging technology to improve agency profitability, productivity and serviceability.