Agency Nation Meets: Lucas Hendricks

• August 1, 2025

By Agency Nation

Get to know the individuals that ignite the insurance industry as they answer our icebreaker questions. 

Lucas Hendricks, CEO of Lift Local, has over 13 years of digital marketing experience, nine of which have been spent marketing for insurance agencies. He’s been a guest speaker for Progressive, the Big “I” and SIAA. He has led Lift Local to a 4.9-star satisfaction rating from the more than 3,000 agencies Lift Local has serviced.

When Lucas isn’t helping agents get to the moon, he enjoys spending time with his wife and three children. He also loves golf, boating, riding his Harley Davidson and competitive bowling.

Lucas, thanks for joining us! So, if you could eat one meal for the rest of your life, what would it be?

Benihana’s Samurai Treat. Just too good to ever say no to.

And who could ever get tired of a chef throwing food into your mouth? Where would you go during a zombie apocalypse?

I’d head to the White House. They gotta have some anti-zombie protocols already mapped out.

What do you do to unwind after a long day at work?

I love to play a short round of golf or hit some balls at the range.

If you had to enter a talent show, what would be your performance?

I would rap.

Can you tell us a joke?

I’ve written a few myself. Here’s one: What disease do golfers get when they get on the green in regulation? Gain green.

If that was the case, I’ll take a bogey. Do you have a workout routine? How do you stay fit and healthy?

Does golf count?

No.

Lol. I recently joined Legends Boxing and have been enjoying the high-intensity group classes.

Nice! Do you have any pets?

Yes, I have three kids and they each own reptiles. Chili is a corn snake, and Lizzie and Kiki are geckos.

No scaling back at your place. Who was your first celebrity crush?

Pamela Anderson in “Baywatch.” Why I was allowed to watch that show as a young kid is still a head scratcher.

What is your dream vacation?

An African Safari.

What’s your favorite ice cream flavor?

Raspberry.

When you go to a fast food restaurant, where do you go?

Astro Burger. I have celiac disease, and it’s a local spot that has the best gluten-free chicken strips on the planet.

If you could appear on any game show, which one would you choose?

“Family Feud,” no contest.

What is your favorite season and why?

Summer. I love the heat and I love being outdoors when it’s warm.

What is your coffee order?

I drink Swig. The Endless Summer is my go-to!

Well, thanks for joining us, Lucas! Enjoy the rest of summer.

This is a monthly column for Independent Agent magazine and iamagazine.com. To be featured, email hello@agencynation.com.