TrustedChoice.com: 245-Plus Years of Industry Experience Behind You

If you were to visit the TrustedChoice.com offices—and by the way, you are welcome to do so any time you’re in Minneapolis or Milwaukee—I think you’d notice immediately that our small team has an outsized passion for what we do.

From product owners and software architects to SEO strategists and content creators, our jobs may be varied. But our mission is shared: to build leading tools that position independent agents to lead the marketplace.

That may sound lofty, but we have the right team and the right mindset to propel us forward.

A Team of Insiders

Alongside our passion, I believe what differentiates TrustedChoice.com is that our people not only have mastered their functional areas of expertise, but also really know insurance.

For kicks, we added up our years of experience and discovered that our director-level folks alone boast 245 combined years working in the insurance industry. And that doesn’t even take into account everyone else on our team who also tips the insurance experience scale.

Coincidently, 245 years ago was just about the time that Benjamin Franklin was organizing what would later become the nation’s first mutual insurance company. But history aside, my team’s collective experience before the road led them here is equally impressive. Some grew their early careers at startups back in the day, with solutions that are now household names in the industry, while others honed their skills everywhere from Blue Chips to family agencies.

And their roles were as varied as the companies they hale from. TrustedChoice.com staffers have worked as project managers, business analysts and underwriters at insurance companies, product trainers for insurance SaaS companies, producers for big and small brokerages, industry marketers and business development managers for InsurTech products, and just about every job as a member of a family agency.

I’m confident that if you name it, someone on my team has likely been there and done that in the insurance arena.

Our Work Matters

But in addition to being knowledgeable about insurance, we really enjoy a good debate. Recently, a group of us got to debating why we think the work we do to support the independent agent channel is important.

Take a look at some of the sentiments that came out of the conversation:

“The independent agent channel is missing the big online mothership—the place where consumers know they can go to easily find an independent agent. TrustedChoice.com is the voice that connects consumers to agents. By pooling our talent together with resources from all parts of the independent agent channel, we can beat the captives together.” —Nyssa Lieder, director of consumer marketing

“The industry is evolving, and we’re bringing innovation to the channel in various ways—by educating and enabling consumers to choose an independent agent, through Agency Nation’s thought-provoking podcasts and articles for agents, and Agency Nation University courses that are inspiring young people to consider a career in the independent agent channel—Laurie Allen, director of sales

“Everyone needs help with the things they’re not sure how to do.” —Joey Giangola, managing editor at Agency Nation

“Independent agents are looking for the best ways to evolve. This includes getting started with digital marketing and understanding what that means to their agency many years from now—as well as how they can begin to build it with ease while still running their day-to-day business. What we do here checks every box they need to get started, in a clear-cut way.” —Cathy Deering, director of client success

“I’m a big fan of voting with your wallet. When people do business with a locally owned agency, money stays in the community—local agencies tend to do business with other local businesses, growing the local tax base and creating jobs where people live. I also feel fortunate to work for a company whose products benefit people’s lives. And best of all, I get to work with ridiculously talented marketers that are crazy passionate about what they do.” —Stacy Stevens, director of marketing communications

“The point of publishing content on Agency Nation isn’t to ‘give agents free stuff.’ It’s to attract agents who care enough to do the work, to connect those agents with other agents, and to light a community on fire. Change makes people uncomfortable, but it’s also necessary. It’s an exciting time for all of us to create something better.” —Sydney Roe, director of brand engagement

As you can see, we’re a diverse yet unified crew that believes passionately in what we do. As the leader of a team that’s future-focused, I’d be delighted to hear your ideas on what we can do to help you achieve success.

Chip Bacciocco is CEO of TrustedChoice.com.