magazine-15-Nov

By: Volume 112, No. 11

Whether buying or selling, acquisitions are an appealing growth strategy for many independent agencies. The key to surviving intact? Look beyond the numbers—and remember the human element.

It might be a rarity in the independent agency sales culture, but shifting from a solo to group mindset can really pay off. Here’s why two may be better than one.

While the name on the policy has changed to “Westport Insurance Corporation” and the ownership of the carrier to Swiss Re Corporate Solutions, financial stability and strength has remained a constant.

Truly exceptional sellers—the mythical 20 in the 80/20 rule—go deeper, driven to experiment and, as a result, continuously extend their skills.

Blogs can take a number of forms, but a simple list is one of the most popular and readable blog formats. The listicle concept gives independent agents a number of ways to dish out information to their clients.

The introduction of social media to the marketing mix has made the last several years feel like the Wild West when it comes to getting your message in front of prospective customers. But it doesn’t have to be an overwhelming task.

Sun Insurance Services of Orlando may be modest in size, but its in-house publishing operation has cemented its place in the Central Florida market.

Keep an eye on the pickup truck of independent agent Ryan Teubner. He’s from good Oklahoma stock and making an impact on the Oklahoma Young Agent Committee as its chair and InVEST® as a national board member.