As QR codes—short for “quick-response code"—become more common and familiar to the public, their function is only increasing. If you are not using QR codes in your everyday agency business, you are missing an opportunity to connect with your customers in a whole new way. 

With growing usage, QR code generators are now offering more dynamic and personalized codes. What used to be a box of simple black and white patterns has transformed into colorful designs featuring images and logos, as well as enhanced functionality. 

In addition to advanced tracking, these codes also boast user-redirecting capabilities, igniting a multitude of exciting applications. From generating a digital business card to providing automated directions to a location through Waze or Google Maps, QR codes can be used in so many ways, which means the opportunities for independent agents are growing. 

Here are eight ways you can use QR codes in your agency marketing: 

1) Business cards. QR codes can be added to business cards, which can direct customers to your website, social media pages or any other relevant information. They can also include contact information, such as phone numbers, emails and physical addresses, making it easier for customers to reach you. 

2) Policy documents. QR codes can be included in policy documents that link to an electronic version of a document or a portal where customers can manage their policies or file claims. 

3) Promotional materials. Add QR codes to brochures, flyers and other promotional materials. They can link to specific landing pages or special offers allowing customers to easily access relevant information. 

4) Claims processing. Give customers quick and easy access to a claim portal or an online form with a QR code, streamlining the process. 

5) Onboarding. When onboarding new customers, provide them with a QR code they can scan to access an online portal where they can fill out their details, upload documents and manage their policies. 

6) Online reviews. Make it easy for satisfied customers to give you positive reviews by providing a QR code that directs them to your business page on social media platforms such as Facebook or Google Reviews. Once they scan, customers will be taken directly to the page to leave a review, which can boost your agency's credibility and enhance its online presence. 

7) Lead generation. QR codes can be added to direct mail pieces or advertising campaigns, which can drive traffic to your website or lead-generation landing pages. These codes can help track the effectiveness of your marketing campaigns. 

8) Email or text communication. QR codes can be programmed to launch the user's email or texting app pre-populated with your agency's contact information, offering an additional communication channel for customers who may be hesitant to call your agency. This strategy is especially pertinent as the emerging generation of consumers who have grown up in the mobile era start to make significant purchases such as homes and cars. 

There are many QR code generator companies out there that will allow you to generate static QR codes for free, as well as many others that will offer dynamic QR code options. Dynamic codes can be edited and updated with new information, such as a change in the destination URL or new contact information, without having to change the initial code image.

Dynamic QR codes can also offer a range of features, including design options, the ability to track scan statistics, provide additional product information, enable location-based services, and support payment transactions. 

This flexibility and functionality make it a valuable marketing tool for businesses looking to engage with customers and enhance their overall brand experience. If you are not implementing QR codes in your marketing and everyday business, you should consider doing so before your competition beats you to it. 

Dave Banko is president of Dart Direct Mail. This article was originally published on the Trusted Choice® blog.