Liberty Mutual to Retire Safeco Brand in 2026
Liberty Mutual Insurance, the sixth-largest personal insurance provider in the U.S., will market and sell all of its personal lines products solely under the Liberty Mutual brand starting in 2026.

Liberty Mutual Insurance, the sixth-largest personal insurance provider in the U.S., will market and sell all of its personal lines products solely under the Liberty Mutual brand starting in 2026.
U.S. property & casualty insurers posted an underwriting loss of $2.6 billion for 2024, a significant improvement from the $24.6 billion underwriting loss recorded in 2023, according to AM Best.
While engagements and cohabitation have long been the hallmarks of commitment, a recent Nationwide survey found 42% of renting couples see sharing an insurance policy as the modern equivalent to marriage.
The significant increases were driven by inflation, labor shortages and supply-chain disruptions, according to a Verisk report.
While sky-high premiums prompted half of U.S. auto insurance customers to shop for a new plan last year, few alternatives meant most stayed put. That’s all about to change.
The deal enables Safeco to grow its personal lines presence in 22 states as Main Street America shifts to focus exclusively on commercial lines.
A record 6.8% of all home insurance customers are actively shopping for new policies in 2024, yet only 2.2% of homeowners switched policies as a result.
Following a brief lull in tropical activity in the wake of Hurricane Ernesto, the conditions are now primed for a series of back-to-back storms over the next few weeks in the Atlantic.
Both residential and commercial property saw total reconstruction costs increase from July 2023 to July 2024.
Underwriting losses of $17 billion last year drove 2024’s first half-increases, according to data analysis from Insurify, which predicts rates will increase a total of 22% by the end of the year.