Applied Systems Acquires Cytora

• By: Olivia Overman
• September 11, 2025

Applied Systems announced that it has acquired Cytora, a U.K.-based technology company specializing in digital risk processing for the insurance industry. The acquisition will allow Applied to accelerate its vision of delivering a connected end-to-end policy lifecycle, which Applied calls the Digital Roundtrip of Insurance.

Cytora’s configurable platform enables carriers, managing general agents and brokers to digitize their intake and streamline their policy process—from submission to claims servicing, mid-term adjustments, endorsements, and renewals. Its AI tools convert information from structured sources, such as ACORD forms, as well as unstructured sources, including documents, emails and images, into data that can be used for underwriting, claims and other functions.

The AI platform is designed to reduce time and cost in handling submissions and policy servicing, enabling carriers and brokers to process higher volumes of business more efficiently.

“At Applied, we are committed to being the leading specialist in insurance artificial intelligence (AI) solutions for both agencies and carriers,” said Taylor Rhodes, chief executive officer, Applied Systems. “Cytora is the ultimate example of insurance-focused AI. Their commitment to leveraging advanced AI capabilities to accelerate and streamline the digitization, exchange, and prioritization of risk data between agents and carriers fits perfectly with our vision of the Digital Roundtrip of Insurance.”

“Our collective technology assets, insurance domain expertise, and vast insurance data sets—combined with the power of AI—will deliver speed, accuracy, and cost advantages across all the critical workflows involved in the insurance lifecycle,” Rhodes said.

Cytora already works with several carriers to streamline integration into existing systems, such as policy administration and rating engines.

“Cytora has focused on helping build a bigger, more impactful global insurance industry, enabling commercial insurers to accelerate the transition to digital risk flows so they can absorb higher volumes of risk, measurably increase written premium while reducing expenses and time to quote,” said Richard Hartley, CEO and co-founder, Cytora. “Our vision directly aligns with Applied’s vision to connect and automate the Digital Roundtrip of Insurance, and we are excited to join Applied to significantly expand the value of insurance AI at each stage of the risk lifecycle, bringing the industry closer together and enabling more profitable growth for all stakeholders.”

In July 2024, Applied acquired Planck, a provider of AI software for the insurance industry. The acquisition provided an AI-based underwriting platform for commercial insurance to help U.S. carriers increase premiums while reducing loss and expense ratios. The acquisition followed Applied’s initial steps into AI over the previous year and a half, marked by the release of AI-powered features in select Applied and EZLynx products, as well as the launch of the Applied AI Lab to identify use cases in collaboration with agencies and carriers.

Olivia Overman is IA content editor.