Skip Ribbon Commands
Skip to main content

​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

 

 

February 2021https://www.iamagazine.com/magazine/issues/2021/february-2021February 20212/1/2021 12:00:00 PMCover2021Volume: 118, Issue: 2

 

 

Hidden Treasures: Mapping Your Data-Driven Marketing Planhttps://www.iamagazine.com/magazine/issues/2021/february/hidden-treasures-mapping-your-data-driven-marketing-planHidden Treasures: Mapping Your Data-Driven Marketing PlanMarketing can feel like a stab in the dark. But what if the light switch was right at your agency's fingertips?2/1/2021 10:30:00 AMSales ＆ MarketingSales ＆ MarketingFebruaryAnneMarie McPherson
North Star: How Your Story Can Keep Your Brand on Coursehttps://www.iamagazine.com/magazine/issues/2021/february/north-star-how-your-story-can-keep-your-brand-on-courseNorth Star: How Your Story Can Keep Your Brand on CourseAll agencies have a story to tell. Here’s how your agency can effectively connect with customers to clearly and quickly articulate your story.2/1/2021 10:25:00 AMSales ＆ MarketingSales ＆ MarketingFebruaryKasey Connors
Pollution Liability: Cleaning Up Toxic Practiceshttps://www.iamagazine.com/magazine/issues/2021/february/pollution-liability-cleaning-up-toxic-practicesPollution Liability: Cleaning Up Toxic PracticesAgents are living on the edge when they skimp on genuine pollution liability insurance coverage.2/1/2021 10:20:00 AMEnvironmental LiabilityEnvironmental Liability General LiabilityFebruaryDustin Helmenstine
Hey, Siri: 5 Ways to Enhance Your SEO with Voice Searchhttps://www.iamagazine.com/magazine/issues/2021/february/hey-siri-5-ways-to-enhance-your-seo-with-voice-searchHey, Siri: 5 Ways to Enhance Your SEO with Voice SearchIf you haven't added voice search to your search engine optimization strategy, start now with these five pointers.2/1/2021 10:15:00 AMSales ＆ MarketingSales ＆ MarketingFebruaryCheri Jones
Engage Prospective Customers with Online Quizzeshttps://www.iamagazine.com/magazine/issues/2021/february/engage-prospective-customers-with-online-quizzesEngage Prospective Customers with Online QuizzesWith attention at a premium these days, quizzes offer organizations a way to engage users that feels personal.2/1/2021 10:10:00 AMSales ＆ MarketingSales ＆ MarketingFebruaryAmy Hourigan
Agency Profile: Cheney Insurancehttps://www.iamagazine.com/magazine/issues/2021/february/agency-profile-cheney-insuranceAgency Profile: Cheney InsuranceCheney Insurance has been providing clients with auto, home, boat and business insurance for nearly 75 years. Serving as a trusted adviser to protect their risks, the freedom independence offers means that no two days are the same at the agency.2/1/2021 10:05:00 AMAgency Operations ＆ Best PracticesAgency Operations ＆ Best PracticesFebruaryAnneMarie McPherson
Declaration of Independents: Mel Evanshttps://www.iamagazine.com/magazine/issues/2021/february/declaration-of-independents-mel-evansDeclaration of Independents: Mel EvansWhen it came to starting his own agency, Mel Evans knew where he wanted the focus to be. “It really comes down to the people," he says. “It's all about the people."2/1/2021 10:00:00 AMRecruiting, Hiring ＆ TrainingRecruiting, Hiring ＆ TrainingFebruaryOlivia Overman