Hidden Treasures: Mapping Your Data-Driven Marketing Plan | | https://www.iamagazine.com/magazine/issues/2021/february/hidden-treasures-mapping-your-data-driven-marketing-plan | Hidden Treasures: Mapping Your Data-Driven Marketing Plan | Marketing can feel like a stab in the dark. But what if the light switch was right at your agency's fingertips? | 2/1/2021 10:30:00 AM | Sales & Marketing | Sales & Marketing | February | AnneMarie McPherson | | |
North Star: How Your Story Can Keep Your Brand on Course | | https://www.iamagazine.com/magazine/issues/2021/february/north-star-how-your-story-can-keep-your-brand-on-course | North Star: How Your Story Can Keep Your Brand on Course | All agencies have a story to tell. Here’s how your agency can effectively connect with customers to clearly and quickly articulate your story. | 2/1/2021 10:25:00 AM | Sales & Marketing | Sales & Marketing | February | Kasey Connors | | |
Pollution Liability: Cleaning Up Toxic Practices | | https://www.iamagazine.com/magazine/issues/2021/february/pollution-liability-cleaning-up-toxic-practices | Pollution Liability: Cleaning Up Toxic Practices | Agents are living on the edge when they skimp on genuine pollution liability insurance coverage. | 2/1/2021 10:20:00 AM | Environmental Liability | Environmental Liability
General Liability | February | Dustin Helmenstine | | |
Hey, Siri: 5 Ways to Enhance Your SEO with Voice Search | | https://www.iamagazine.com/magazine/issues/2021/february/hey-siri-5-ways-to-enhance-your-seo-with-voice-search | Hey, Siri: 5 Ways to Enhance Your SEO with Voice Search | If you haven't added voice search to your search engine optimization strategy, start now with these five pointers. | 2/1/2021 10:15:00 AM | Sales & Marketing | Sales & Marketing | February | Cheri Jones | | |
Engage Prospective Customers with Online Quizzes | | https://www.iamagazine.com/magazine/issues/2021/february/engage-prospective-customers-with-online-quizzes | Engage Prospective Customers with Online Quizzes | With attention at a premium these days, quizzes offer organizations a way to engage users that feels personal. | 2/1/2021 10:10:00 AM | Sales & Marketing | Sales & Marketing | February | Amy Hourigan | | |
Agency Profile: Cheney Insurance | | https://www.iamagazine.com/magazine/issues/2021/february/agency-profile-cheney-insurance | Agency Profile: Cheney Insurance | Cheney Insurance has been providing clients with auto, home, boat and business insurance for nearly 75 years. Serving as a trusted adviser to protect their risks, the freedom independence offers means that no two days are the same at the agency. | 2/1/2021 10:05:00 AM | Agency Operations & Best Practices | Agency Operations & Best Practices | February | AnneMarie McPherson | | |
Declaration of Independents: Mel Evans | | https://www.iamagazine.com/magazine/issues/2021/february/declaration-of-independents-mel-evans | Declaration of Independents: Mel Evans | When it came to starting his own agency, Mel Evans knew where he wanted the focus to be. “It really comes down to the people," he says. “It's all about the people." | 2/1/2021 10:00:00 AM | Recruiting, Hiring & Training | Recruiting, Hiring & Training | February | Olivia Overman | | |