12 Marketing Mistakes Agencies Make and How to Fix Them
From building a brand to running paid social media ads, the world of marketing has significant nuances that agency staff miss as they concentrate on core activities like sales and service.
Issue Highlights – December 2024
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Articles in this issue.
Why Do Clients Overlook Individual Disability Income Insurance?
Disability insurance is paycheck protection, but few have this coverage. Here are four common myths among consumers about disability insurance.
5 Areas Where Alignment Can Make or Break an Acquisition
The landscape of agency acquisitions is as challenging as it is rewarding. To be successful, an acquisition requires a delicate balance between strategic alignment, financial prudence, cultural fit and more.
Identifying a Purpose Statement for Your Agency
How do you share who you are and what your business stands for? It comes down to purpose.
4 Wishes on an E&O Claims Handler’s Letter to Santa
Hi, Santa. It’s Brian, your favorite agents and brokers errors & omissions claims handler, writing after a year of diligently navigating the complexities of E&O claims.
Weighed Down: 7 Ways to Fend Off Self-Sabotage
Negative words can have a lasting impact, often shaping how we see ourselves. The key to reprogramming your mindset is focusing on strengths and progress, especially when faced with setbacks.
Declaration of Independents: Stephanie Dew
In 2022, Dew, then 20% owner of WinStar, learned that the other two owners would be retiring. She didn’t want to see the agency absorbed by the large buyers circling overhead and decided she would buy it herself—even if it meant mortgaging her house.
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