How to Sell Insurance to Skeptical Consumers
Many customers have doubts about not only the value of insurance, but also whether the industry has their best interests at heart. Here’s how to approach them.

Many customers have doubts about not only the value of insurance, but also whether the industry has their best interests at heart. Here’s how to approach them.
Kari Wyman spends her time at the office keeping up with the ever-changing world of insurance tech—but when the workday is over, her focus is on family.
While adapting to new technology is no challenge for Matthew Washburn, getting appointed with carriers that hesitate to work with a small agency like his is another story.
Most people tell recent college grads to dream big. But are you helping them understand the risks that can get in the way of those dreams?
Growing up in an insurance family led Kim Mathews and her aunt to start a woman-owned agency. As principal, Mathews is motivated to be a good leader for her employees.
Many independent agents struggle to meet the demands of millennial clients. But on the flip side, young agent Caroline Pintabone finds it equally difficult to work with baby boomer clients who hesitate to adopt technological advances.
Most people believe the U.S. economy is struggling. That doesn’t have to be the case for your clients.
Rather than leaving financial advisers obsolete, artificial intelligence will improve their ability to help customers with more sophisticated data, tools and algorithms.
Like many millennials, Kevin Fukuyama maintains a balance between work and personal life, and isn’t afraid to work hard—as long as it’s for something meaningful.
After sustaining an injury at the U.S. Naval Academy, Bruce Fisher-Messier followed in his dad’s footsteps and pursued a career in insurance.