Viewpoints

Lead generation is critical to your success. However, equally important is lead cultivation—something many agents tend to overlook.

If you think you’re embracing technology by using PDF insurance forms, think again—your customers don’t agree. Here are five reasons why.

As the talent crisis deepens, the insurance industry is looking for ways to remain competitive. One solution: re-employing the very talent that is walking out the door.

What did you think working in insurance would be like before you started? Independent agent Michael Crowell shares advice for fellow newcomers based on what he’s learned since switching careers.

Growing up, Kalim Wells wanted to be a veterinarian. Instead, he found his calling at his dad’s insurance agency. “I like showing people that yes, we do sell stuff—that’s how we get paid,” he says. “But we’re selling you a product we hope you never need,

Mitch Southwell has experience working for a captive agency, but it made him feel stagnant—“like we were losing more business than we were selling,” he says. “As far as what consumers want, it’s nice to be able to have the option to keep them in-house and

After starting her career doing wealth management for professional athletes, Carrie Shaw transitioned into insurance to round out her financial skills. Now, she says, “I have a chance to make an impact on a level I never thought possible.”

For Phalesha Kyes, the best part about an insurance career is the opportunity for community service. “There’s just no limit to what we can do to help people in this industry,” she says. “Insurance has such a negative rap, but I want to prove everyone wron

Read more about the changing insurance landscape and how to best serve your customers.

When Ben Jones, Jr. bought into the family agency, he made innovation a priority. “The majority of my time is spent on business development and trying to perfect the client experience,” he says. “I’m trying to bring new technology, new ideas and more crea