Trusted Choice

Data has evolved from a back-office function to a front-line strategic tool for independent insurance agencies.

Lorraine Jeckells is co-founder and CEO of Free Brands (FREE), a global marketing agency specializing in the insurance sector.

Susie Bonner, vice president of marketing and communications at the Big “I,” drives campaigns that elevate the Big “I” mission.

Lucas Hendricks, CEO of Lift Local, has over 13 years of digital marketing experience, nine of which have been spent marketing for insurance agencies.

Consumers want to place their business with companies that care. Here’s why your agency should be visible and vocal about community involvement.

With LinkedIn’s recent and ongoing algorithm changes, here are six tips to adjust your posts to drive engagement and outcomes.

Your website is more than a page on the internet—it’s your digital front door and the first impression many prospective clients have of your business.

Setting up business accounts and maintaining a consistent presence on various platforms can significantly boost your online visibility and engagement.

Your agency’s marketing channels should build off one another for greater messaging impact and more successful lead nurturing.

A top marketing challenge today is finding new and innovative ways to stop the scroll, connect authentically and break through clutter to build trust and create tangible value.