Trusted Choice

In the latest installment of a special bonus podcast series from the Big “I” national Young Agents Committee (YAC) and Trusted Choice®, a panel focuses on marketing strategies in today’s marketplace.

The panel emphasize the need for clear expectations and deadlines to maintain effective communication with underwriters in a digital working environment.

Email automation can help your agency reach the right audience at the right time with relevant content, contributing to new business and long-term customer satisfaction.

A generic proposal is a missed opportunity. Customize your proposal to reflect the unique aspects of your client’s business, emphasizing how your solutions address their specific concerns and objectives.

Technology is reshaping insurance sales and client management, providing new opportunities for success for insurance professionals.

For agents, roadside assistance policies offered by carriers present an opportunity to deliver a superior level of service and support to auto clients.

Mindi Zissman is the president of Zissman Media, a business-to-business content firm specializing in the risk, insurance and compliance industries.

Move beyond just sending out an occasional announcement and crossing your fingers—use these strategies to boost your reputation.