Trusted Choice

Keeping an existing client is far more cost-effective than chasing down a new one. But with more competition and less opportunity for face-to-face contact with customers, how can you stay top of mind?

With restrictions on new business, carriers pulling out of the market, agency commissions taking cuts and underwriting giving the word “difficult” a whole new meaning, it’s no wonder coastal agencies have felt the impact of the last few years.

If you’re still relying solely on Google for your agency’s search visibility, you might want to rethink your strategy. Social media is quickly becoming the new search engine for the next generation.

Your website is more than a page on the internet—it’s your digital front door and the first impression many prospective clients have of your business.

Social media is a great opportunity for agents to meet customers where they are. Here are three ways agents can use social media to promote their agency.

Setting up business accounts and maintaining a consistent presence on various platforms can significantly boost your online visibility and engagement.

Your agency’s marketing channels should build off one another for greater messaging impact and more successful lead nurturing.

A top marketing challenge today is finding new and innovative ways to stop the scroll, connect authentically and break through clutter to build trust and create tangible value.

Independent agents can transform how customers perceive value in insurance, guiding them through a challenging and evolving market.