Trusted Choice

The industry must begin to rebuild relationships, truly committing to providing a better customer experience through transparency, education and innovation.

From building a brand to running paid social media ads, the world of marketing has significant nuances that agency staff miss as they concentrate on core activities like sales and service.

How do you share who you are and what your business stands for? It comes down to purpose.

Paul Baccaro is the co-founder and CEO of Social Jazz. He is a lifelong tech junkie and spent the past 20-plus years building online products and taking them to market.

By Daniel Smith ​Newspaper ads. The Yellow Pages. Billboards. TV commercials. Magazine ads. If you’ve ever watched the show “Mad Men,” you may have some nostalgia for the Golden Age of advertising. In the 1960s, ad copy and television were the kings of marketing. In 1967, AT&T introduced the 1-800 number and phone call marketing…

This 150-year-old marketing channel can be a real game-changer for your firm.

Building and optimizing marketing technology (MarTech) requires a mindset shift for agents. Fortunately, many agents may find that the approaches they take to other activities in their lives can be instructive.

On this episode of Agency Nation Radio, Joseph Cox, director of marketing at Trusted Choice®, hosts a conversation with two independent insurance agents about practical tips to elevate an agency’s social media game.

Add texting to your marketing strategy to improve customer relationships, increased efficiency and better sales outcomes.