Trusted Choice

To better understand the questions both consumers and marketers face, Jornaya took a closer look at the insurance shopping journeys in auto, home and health.

Here are eight ways to reaffirm relationships with existing clients and build new ones with prospects.

It’s going to be a while before you can get back to “business as usual,” but business, usual or not, must continue. Here are five ways you can attract new business to your agency without stepping foot outside.

To avoid losing control of the sale and a prospect’s attention, plan for more meaningful follow-up by incorporating a rather simple sales strategy.

As the digital marketplace evolves, the path to identifying and nurturing leads will also change. Here are three ways to get your agency started with digital marketing.

Networking is a key strategy to strengthen and develop your agency’s business opportunities, reputation and even friendships. Here are seven ways to take your networking to the next level.

If you’re a commercial agent, your next customer is probably on LinkedIn. Here’s a five-step strategy to make LinkedIn an integral part of your marketing mix.

Honing your craft is imperative in the insurance business—and the acting business. Here are seven tips from the actor’s toolbox to up your producing game.

To create producers that can achieve early and ongoing success, agencies must reevaluate their approach and embrace a new way of thinking when it comes to producer training.

The No. 1 way to combat competitors from siphoning off your customers is to adapt. Here are three ways Google Ads could be the missing link in your marketing strategy.