williamjones

3 Ways to Make a Better Impression Online

Your online impression has a big influence on what type of experience a prospect believes they’ll get from your business—which means it plays a huge role in how likely they are to contact you to learn more.

From the Front Lines: Builders Risk

Working in the builders risk market gives independent agent Shyla Lankford a sense of accomplishment. “Being able to watch the progress of a project go from empty land to a beautiful building and knowing that you were a part of that is exciting and fulfil

3 Ways to Reduce Customer Churn

In insurance, acquiring a new customer can be much more expensive than retaining one. If your agency suffers from a high customer churn rate, that means your profits will be eaten up by the cost of replacing them.

Nonstandard Forms: Are You Sure That GL Policy is Adequate?

Whether it’s the absence of an important word, line or sentence from the policy, or a seemingly innocuous shift in the location of a definition or coverage item, here are four scenarios in which “lookalike” nonstandard policies could contain dangerous gap

From the Front Lines: General Liability

Independent agent Marty Clark spends ample time getting to know his customers’ business operations because, when offering general liability coverage, “it’s not OK to assume you know their risks,” he says.

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