Marketing Basics Haven’t Changed, But Delivery Has
Agencies have the tools available to better understand audiences, update message delivery channels and reach clients in the best way possible.
Agencies have the tools available to better understand audiences, update message delivery channels and reach clients in the best way possible.
While the personal auto market may come under pressure in the short term, there are opportunities for agencies to grow. Here are four ways agents can improve their personal auto book
“A fender bender is no longer minor and can cost thousands of dollars to repair,” says independent agent Josh Farm. “What’s interesting is auto insurance premiums have overall stayed steady—we will see if that continues!”
All businesses, and in particular trucking, should be aware of the increasing cyberattack risk which has ballooned during the pandemic. Here are some ways agents can help their trucking clients protect themselves.
Looking to bring prospects closer to your agency while still maintaining a safe social distance? Here are some tips to help create engaging marketing videos.
Attending industry events where he was often the only African American in the room was “what started me on the road to building NAAIA,” says Jerald Tillman, founder of the National African American Insurance Association. “I didn’t know exactly how I was g
By: Volume: 118, Issue: 2
Every day, eight people in the U.S. are killed in crashes reported to involve a distracted driver, according to the Centers for Disease Control and Prevention. Distracted driving is a serious problem not only for the insurance industry but for the nation.
Marketing can feel like a stab in the dark. But what if the light switch was right at your agency’s fingertips?
All agencies have a story to tell. Here’s how your agency can connect with customers to articulate your story.