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The leaders who excel in the age of artificial intelligence (AI) will be those who lean harder into the human touch when it matters most.

Maintaining, improving and enhancing your website can feel like a full-time job for independent agents, who already wear many hats in their businesses. That’s why the Big “I” has an array of resources to help.

People constantly check their devices for notifications, and there are only a handful of moments in the day when most people aren’t within reach of their phones.

Technology is reshaping insurance sales and client management, providing new opportunities for success for insurance professionals.

For agents, roadside assistance policies offered by carriers present an opportunity to deliver a superior level of service and support to auto clients.

In a world driven by technology and convenience, customers expect to access all types of services through their phones. And consumers with insurance policies are no exception. 

Having the tools to help expand the agent-client relationship and being able to employ them properly ensures the best chance of building customer loyalty and receiving referrals.

Build your offering on flexible solutions that drive long-term loyalty via personalized service and quick responses to evolving needs.

Agencies have the tools available to better understand audiences, update message delivery channels and reach clients in the best way possible.

Agents and brokers must continue to react to the changing trends in the insurance sector to thrive. Here are three strategies to use digital marketing to connect with consumers.