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A top marketing challenge today is finding new and innovative ways to stop the scroll, connect authentically and break through clutter to build trust and create tangible value.

Independent agents can transform how customers perceive value in insurance, guiding them through a challenging and evolving market.

By Mia McGowan ​For many insurance customers, the first encounter they have with your agency is through your website. This initial impression sets the tone for your relationship with potential clients. A strong, easy-to-navigate website not only highlights the professionalism of your agency but can also help build trust. By focusing on user-friendly navigation, you can increase…

The industry must begin to rebuild relationships, truly committing to providing a better customer experience through transparency, education and innovation.

Paul Baccaro is the co-founder and CEO of Social Jazz. He is a lifelong tech junkie and spent the past 20-plus years building online products and taking them to market.

By Daniel Smith ​Newspaper ads. The Yellow Pages. Billboards. TV commercials. Magazine ads. If you’ve ever watched the show “Mad Men,” you may have some nostalgia for the Golden Age of advertising. In the 1960s, ad copy and television were the kings of marketing. In 1967, AT&T introduced the 1-800 number and phone call marketing…

This 150-year-old marketing channel can be a real game-changer for your firm.

Add texting to your marketing strategy to improve customer relationships, increased efficiency and better sales outcomes.

If your customers are happy with your agency, why aren’t they referring more people?

Ashley Stafford, insurance advisor at Williams Insurance Agency in Rehoboth Beach, Delaware, always strives to “turn challenges into opportunities and prioritize exceptional customer service,” she says.