annemariemcpherson

The industry must begin to rebuild relationships, truly committing to providing a better customer experience through transparency, education and innovation.

Should the uninsured motorist/underinsured motorist limits match those on the bodily injury and property damage liability coverage?

This 150-year-old marketing channel can be a real game-changer for your firm.

Add texting to your marketing strategy to improve customer relationships, increased efficiency and better sales outcomes.

If your customers are happy with your agency, why aren’t they referring more people?

Ashley Stafford, insurance advisor at Williams Insurance Agency in Rehoboth Beach, Delaware, always strives to “turn challenges into opportunities and prioritize exceptional customer service,” she says.

In the latest installment of a special bonus podcast series from the Big “I” national Young Agents Committee (YAC) and Trusted Choice®, a panel focuses on marketing strategies in today’s marketplace.

Email automation can help your agency reach the right audience at the right time with relevant content, contributing to new business and long-term customer satisfaction.

Climbing from good to great starts with an unshakable belief in yourself and a non-negotiable commitment to elevating your results.

From generating a digital business card to providing automated directions to a location through Waze or Google Maps, QR codes can be used in so many ways, which means the opportunities for independent agents are growing.