annemariemcpherson

With artificial intelligence (AI) evolving so quickly, it’s important to pay attention, learn as much as you can, and be intentional about how you implement it.

If a contractor receives payment before delivering the materials to the final installation point, are the materials still business personal property or have they become the personal property of others?

As the chief solutions officer of Kite Technology Group, Jason Gobbel is an expert at one thing: helping small to midsized businesses take advantage of technology.

This 150-year-old marketing channel can be a real game-changer for your firm.

Add texting to your marketing strategy to improve customer relationships, increased efficiency and better sales outcomes.

If your customers are happy with your agency, why aren’t they referring more people?

Ashley Stafford, insurance advisor at Williams Insurance Agency in Rehoboth Beach, Delaware, always strives to “turn challenges into opportunities and prioritize exceptional customer service,” she says.

In the latest installment of a special bonus podcast series from the Big “I” national Young Agents Committee (YAC) and Trusted Choice®, a panel focuses on marketing strategies in today’s marketplace.

Email automation can help your agency reach the right audience at the right time with relevant content, contributing to new business and long-term customer satisfaction.

Tune in to hear agents’ unique stories on how personal passion and industry knowledge play critical roles in defining a successful niche, as well as practical tips to navigate and succeed in niche markets.