Technology and Tools

Personal auto insurance telematics promises accurate pricing, safer roads and personalized policies, but adoption still lags. Here’s how to bridge the gap.

Transparency regarding data protection practices will remain a key factor in the adoption of telematics-driven insurance policies.

Here are three practical ways agents can use AI for promotion without feeling overwhelmed or losing control.

The agencies that have adopted artificial intelligence (AI) successfully didn’t start with a big rollout; they started with a conversation with their staff first, then with their clients.

A large portion of the industry continues to operate on core platforms designed around nightly batch cycles. Those systems were built for stability and auditability, not instantaneous updates.

When an agent reframes a common problem with a distinct perspective, they stand out, making people slow their social scrolls and lean in to hear a perspective they hadn’t considered before.

Relationships will always remain the heart of the insurance business. But in today’s environment, the agencies that combine strong relationships with operational efficiency will be the ones best positioned to grow.

By combining smarter product design, more proactive client engagement and the adoption of artificial intelligence (AI), the personal auto market is changing.

Artificial intelligence (AI) allows employees to work smarter by eliminating mindless, repetitive tasks, but it is critical to realize its limitations and know that it is just one tool in your toolbox.