Prospecting

Climbing from good to great starts with an unshakable belief in yourself and a non-negotiable commitment to elevating your results.

Three industry experts discuss digital marketing, content creation and website strategies that will help independent agents grow their visibility.

Before baby boomers leave record-breaking levels of wealth to their heirs over the next two decades, agencies should start considering how to court the next generation of clients.

To reach the right audiences for your business needs, setting up a robust profile and developing applicable campaigns are key.

Whether it’s reevaluating tried-and-true policies or exploring new lines, agents have several opportunities to expand this summer.

Prospecting and setting appointments via cold calling isn’t easy. Overcome the objections with these cold calling scripts.

Without access to the right decision-maker, agents find themselves engaged with representatives who don’t have the authority to facilitate change or make purchasing decisions.

Finding a niche market helps agents go from “one of many” to one of the few.

Stop spending time on low-probability opportunities and instead focus on prospects who are a right fit. Here are three ways to make sure you aren’t wasting your time on a prospect.

Trigger-event marketing leverages events as a source of content for reaching prospects and clients.