How Independent Agents Can Adapt to Meet Changing Consumer Expectations
From the long-lasting impact of the pandemic to the turmoil of the hard market, personal lines consumer preferences are shifting. Here’s how independent agents can keep up.

From the long-lasting impact of the pandemic to the turmoil of the hard market, personal lines consumer preferences are shifting. Here’s how independent agents can keep up.
While more than 2 in 3 (69%) say the insurance industry is a great place to work and 4 out of 5 (81%) say they are satisfied with their job, high rates of burnout are threatening to dampen job satisfaction, according to Liberty Mutual and Safeco.
With the changing landscape in the personal lines market due to the hard market, personal lines agents may be thinking about diversifying their revenue.
Technology is reshaping insurance sales and client management, providing new opportunities for success for insurance professionals.
People will choose the easy, straightforward process over the complicated and frustrating one every day of the week, so you need to provide a seamless customer journey. That’s why it’s time to invest in embedded insurance.
Here are four ways Voice over Internet Protocol (VoIP) phone systems can transform your agency’s communications.
Through online marketing funnels agencies can measure how they are being perceived, what types of people they are reaching, why they became clients and how their clients want to interact with them. Here are three steps to supercharge this framwork.