How to Connect with Diverse Communities and Win Their Business
It’s increasingly likely that your next prospect won’t look like you. If you don’t take steps to change alongside your community, you could be missing out on new business.
Issue Highlights – August 2022
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Articles in this issue.
The Right Mix: How Diversifying Your Book Leads to Long-Term Survival
Many may think product diversification is optional, but it can be key to long-term survival and profitability. Here’s how agencies can diversify their commercial lines book.
Using Social Media to Better Connect with Hispanic Customers
Hispanic consumers are an audience that the insurance industry should be focusing on. Here are three best practices for building your social media strategy to connect with this influential consumer group.
Understanding Biases in Insurance Distribution to Overcome Them
Across the independent insurance agency channel, agents, carriers and InsurTechs each have an opinion about how everyone else is embracing change and adopting technology.
How Vulnerability Reinforces Client Relationships
To create the kind of relationship with a client that will make them want to keep coming back, it’s crucial to show them your humanity and—most importantly— your vulnerability.
Declaration of Independents: Tiago Prado
When Tiago Prado, co-founder and chief visionary officer of Best Rate Zone in Framingham, Massachusetts, realized the language challenge he overcame while emigrating to the U.S. was his biggest strength, it changed the game. “Being Latino wasn’t my weakne
12 Things You Need to Understand Before Selling or Merging Your Agency
Think for a minute. How many things do you only get to do once in life? Now, think about your exit from your insurance agency.
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