6 Strategies for Overcoming AI Analysis Paralysis in Your Insurance Agency

• November 17, 2025

By Jason Gobbel

Artificial intelligence (AI) has quickly gone from a futuristic concept to an everyday conversation. Tools like ChatGPT and Microsoft Copilot are being hailed as game-changers for productivity, client communication and data analysis. But for many independent insurance agency owners, the excitement comes with a side of anxiety: Where do you even start?

It’s a fair question. AI is marketed as being capable of almost anything, which makes it hard to decide what’s actually worth doing first. The result is a lot of talk, a few experiments and not much measurable progress. That’s analysis paralysis in action.

The good news is that there are practical strategies insurance agencies can use to cut through the noise and start seeing real results with AI. Here are six tips to consider:

1) Understand the different types of AI. The first step to breaking out is understanding that not all AI is the same. Some tools, like ChatGPT and Copilot, focus on generation, such as creating content, writing emails, summarizing documents or analyzing text. Others specialize in automation, which is about getting systems to perform repetitive tasks on their own. Then there’s integration, which connects your data and systems so those other tools can work together.

Each type of AI plays a role, but they require different levels of investment and readiness.

2) Identify your agency’s pain points. Once you understand these three concepts, you can start to understand your pain points. Forget the hype and focus on what slows your agency down or frustrates your team. Is it the time spent on data entry? Struggles to keep client information consistent? Missed cross-selling opportunities?

Once you’ve named your biggest bottlenecks, you can match them to the correct type of AI. Generative tools can handle communication and information-heavy tasks immediately, while automation or integration might come later as you scale.

3) Focus on quick wins, not total transformation. AI doesn’t have to overhaul your entire operation to be valuable. Generative AI tools like ChatGPT and Microsoft Copilot are easy entry points because they fit into your current workflows. They can summarize meeting notes, draft client emails, compare policies or organize renewal data without major setup or cost.

These early wins build confidence and help your team see what AI can really do, preparing you for more advanced automation and integration down the road.

4) Leverage the AI tools you already have. Many agencies already own AI features through Microsoft 365 and their agency management systems (AMS) or customer relationship management systems (CRM). Microsoft Copilot, for example, can summarize Outlook threads, generate Teams meeting recaps or draft client communication in Word. Starting here gives you experience with AI in a secure, familiar environment before you move on to deeper system connections.

5) Build an AI policy before you build an AI strategy. Before anyone in your agency starts experimenting, establish clear usage guidelines. Define what types of data can and can’t be entered into AI tools, how outputs should be verified and who’s responsible for oversight. This ensures compliance and keeps your agency’s data safe while your team learns and explores.

6) Partner with experts who understand your business. You don’t need to become an AI expert overnight. Working with a technology consultant who understands both insurance operations and the evolving AI ecosystem can help you identify practical opportunities and avoid costly missteps.

Start small, stay focused on real business needs, and let results—not hype—guide your next step. The agencies that win with AI won’t be the ones who do everything. They’ll be the ones who start somewhere, learn quickly and keep moving forward.

Jason Gobbel is a partner and chief solutions officer at Kite Technology Group, a supporting partner of the Big “I” Agents Council for Technology (ACT).  

If you’d like to see these ideas in action, check out the on-demand webinar “From Hype to Hands-On: Putting AI to Work in Your Insurance Agency,” co-hosted by Kite Technology and ACT. The session shares practical workflows, real-world use cases, and step-by-step demos that show how AI tools like ChatGPT and Microsoft Copilot can deliver immediate value in your agency.