10 Digital Marketing Stats You Need to Know
By: Charlie Riley
1) Within two years, 71% of businesses will be on Instagram.
Instagram currently boasts 400 million monthly users, 70% of which use the app to search for brands. While a photo-sharing app may not be the best medium to discuss insurance, it provides a place to humanize your team and charitable efforts. Increase your Instagram presence with brand-specific hashtags and daily posts that go beyond a sales focus.
2) Digital marketing is projected to compose 35% of marketing budgets by 2016.
While “content marketing” is the latest industry buzzword, content-focused inbound marketing is the direction of the future. Take advantage of increased spending by targeting the digital channels your audience favors and creating content for those platforms.
3) 60% of B2B marketers measure success by Web traffic analytics.
Companies are increasingly using Web metrics to keep an eye on their success. Have your digital marketing analytics tools ready to go before 2016 rolls around.
4) 67% of Twitter users state they’re likely to buy a product from brands they follow.
To make the most of your following, share a healthy mix of organic content, but also retweet industry and relevant thought leaders.
5) Leads gained through SEO boast a 14.6% close rate.
Search engine optimization lead traffic closes at a much higher rate than outbound lead traffic, so it’s a smart move to focus on SEO content and social media sharing.
6) Posts with more than 1,500 words earn 68.1% more tweets. Compared to posts less than 1,500 words, content that weighs in at 1,500 words or more garners more tweets and 22.6% more Facebook shares.
7) The average consumer watches 204 minutes of video daily.
This viewing is split equally between television and Web-based video. To take advantage, focus on creating more high-quality visual content in 2016. Providing customers with written and visual content helps appeal to their specific learning style.
8) YouTube is now the second-largest search engine in the world.
This makes it more powerful than Yahoo, Bing, AOL and Ask combined. Establish a brand presence on YouTube and start developing a video content calendar.
9) Google users initiate 100 billion searches each month.
Google is a massive source of Web traffic, and marketers can benefit from this by focusing on SEO and social sharing platforms.
10) Twitter users are 1.4 times more likely to interact with a brand after seeing a promoted tweet.
Twitter’s new Conversion Lift service enables brands to track their promoted tweets and measure user interaction. Promoted Tweets perform better than regular tweets and should be a part of every digital marketing strategy.
Charlie Riley is marketing and communications director at Lawley in Buffalo, New York.
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