Motivating Millennials

Millennials—those born roughly between 1982 and 2004—already make up a quarter of the workforce. In the next 10 years, they will amass to half of all workers. You can’t afford to ignore them.

Of course, the working style of millennials is notably different. If you want to maximize the productivity of millennial employees, start by understanding what makes them unique.

Millennials are digital natives. Partner with them to lead the charge in closing the technology and social media gap at your company.

Many millennials have been bubble-wrapped—their parents were uber-protective. As a result, millennials want your advice and expect care and mentorship. They’re eager to learn. Don’t forget to teach.

Emphasis on community service and group projects attracts millennials who are ready to work in teams. Don’t leave them alone in a cubicle.

Millennials are high achievers. Give them defined benchmarks and reward performance as promised.

Millennials have been told their entire lives that they’re special, and that mentors should expect special things from them. Play into this practice by reinforcing their role as valued team members. Don’t slight their input.

Think of them as confident rather than arrogant. They believe there’s nothing they can’t achieve. They value optimism—and that’s not a bad habit for any of us to adopt.

Warren Wright is executive vice president of LifeCourse Associates, a publishing and consulting company specializing in generational discoveries.

INSIDER TIP: Millennials are influenced 262% more by smartphone apps than the average consumer and 247% more by blogs or social networking sites. They are also 2.5 times more likely than boomers to share a social media link about a brand.

SIDEBAR: Millennial-ize your Agency

It’s no secret that the insurance industry struggles to attract millennials. Consider implementing these workplace perks to improve your recruitment:

• Team approach: Allow your millennials to work together and consider how projects are structured.
• Community service: Accentuate how insurance benefits the community and helps those in need.
• Work-life “blending”: Promote corporate philanthropy events and be flexible with scheduling.
• Embrace tech: Demonstrate that you’re engaged, current and relevant. —W.W.