magazine-20-Dec

5 Tenets of Refreshing a Legacy Brand

If you’re planning to refresh your agency’s brand to make it stand above the competition, consider following these five guidelines.

Agency Profile: Pritchett-Moore

Lin Moore was introduced to Big “I” Best Practices and sought out the program’s guidance on strategic changes to “drive profitability, create a vision and convey that vision to our associates,” Moore says. “We wanted to move forward, and Best Practices kn

Declaration of Independents: Spike Lipkin

Spike Lipkin started Newfront INsurance after feeling frustrated by the buying process. “I remember thinking, ‘here’s a product that is integral to our economy and it’s a totally broken customer experience,'” he explains.

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