Skip Ribbon Commands
Skip to main content
Independent Agent Magazine

​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

 

 

January 2023https://www.iamagazine.com/magazine/issues/2023/january-2023January 20231/1/2023 5:00:00 AMCover2023Volume: 119, Issue: 12

 

 

8 Ways to Recession-Proof Your Agencyhttps://www.iamagazine.com/magazine/issues/2023/january/8-ways-to-recession-proof-your-agency8 Ways to Recession-Proof Your AgencyWhether 2023 brings a short, shallow slump or a deep, drawn-out downturn, here are eight ways to recession-proof your agency for the challenges of the year ahead and beyond.1/1/2023 5:30:00 AMAgency Operations & Best PracticesSales & MarketingJanuaryWill Jones
Creating Superfans: Share Your Origin Story to Turn Customers into Advocateshttps://www.iamagazine.com/magazine/issues/2023/january/creating-superfans-share-your-origin-story-to-turn-customers-into-advocatesCreating Superfans: Share Your Origin Story to Turn Customers into AdvocatesInstead of leading with features and benefits, create a differentiated experience right off the bat with an impactful story. Once a customer has an emotional point of connection, your competitors won't stand a chance. 1/1/2023 5:25:00 AMSales & MarketingJanuaryBrittany Hodak
7 Ways to Differentiate Yourself in the Sales Processhttps://www.iamagazine.com/magazine/issues/2023/january/7-ways-to-differentiate-yourself-in-the-sales-process7 Ways to Differentiate Yourself in the Sales ProcessDifferentiation often starts with marketing, but it comes alive in the selling process. Even if your agency's products and services are superior to all others, it means nothing if you can't convey that to your buyers.1/1/2023 5:20:00 AMSales & MarketingJanuaryMike Schultz
Making Lemonade: Turning Compliance Data into Actionable Insightshttps://www.iamagazine.com/magazine/issues/2023/january/making-lemonade-turning-compliance-data-into-actionable-insightsMaking Lemonade: Turning Compliance Data into Actionable InsightsIn the new year, the independent agency distribution channel must take advantage of growing opportunities to not only streamline their compliance but also reduce compliance costs and even improve sales efficiency.1/1/2023 5:15:00 AMSales & MarketingTechnologyJanuaryAnneMarie McPherson Spears
Year of the Customer: 5 Ways to Prevent E&O Claims in 2023https://www.iamagazine.com/magazine/issues/2023/january/year-of-the-customer-5-ways-to-prevent-e-o-claims-in-2023Year of the Customer: 5 Ways to Prevent E&O Claims in 2023You and your customers have been battered these past few years by various catastrophes of near-biblical proportions. Your customers don't just want a good year, free of missing coverages and underinsured losses. They need it.1/1/2023 5:10:00 AME&O Loss ControlJanuary Matthew Davis & James Redeker
10 Tips for Creating a Tech-Savvy Agency Culturehttps://www.iamagazine.com/magazine/issues/2023/january/10-tips-for-creating-a-tech-savvy-agency-culture10 Tips for Creating a Tech-Savvy Agency CultureKeeping up with the constant stream of digital tools can feel like drinking from a firehose. However, there are several things agency owners can do to ease the process and ultimately become a tech-savvy business.1/1/2023 5:05:00 AMTechnologyJanuaryDean Giem
Declaration of Independents: Jessica Mulderhttps://www.iamagazine.com/magazine/issues/2023/january/declaration-of-independents-jessica-mulderDeclaration of Independents: Jessica MulderIn 2021, Perspective Insurance purchased three agencies. When Jessica Mulder was tasked with transitioning each agency and its data onto their agency management system, she knew "there were going to be set backs," she says. "You had to have an open mindset."1/1/2023 5:00:00 AMAgency Operations & Best PracticesJanuaryOlivia Overman