8 Ways to Recession-Proof Your Agency | | https://www.iamagazine.com/magazine/issues/2023/january/8-ways-to-recession-proof-your-agency | 8 Ways to Recession-Proof Your Agency | Whether 2023 brings a short, shallow slump or a deep, drawn-out downturn, here are eight ways to recession-proof your agency for the challenges of the year ahead and beyond. | 1/1/2023 5:30:00 AM | Agency Operations & Best Practices | Sales & Marketing | January | Will Jones | | |
Creating Superfans: Share Your Origin Story to Turn Customers into Advocates | | https://www.iamagazine.com/magazine/issues/2023/january/creating-superfans-share-your-origin-story-to-turn-customers-into-advocates | Creating Superfans: Share Your Origin Story to Turn Customers into Advocates | Instead of leading with features and benefits, create a differentiated experience right off the bat with an impactful story. Once a customer has an emotional point of connection, your competitors won't stand a chance. | 1/1/2023 5:25:00 AM | Sales & Marketing | | January | Brittany Hodak | | |
7 Ways to Differentiate Yourself in the Sales Process | | https://www.iamagazine.com/magazine/issues/2023/january/7-ways-to-differentiate-yourself-in-the-sales-process | 7 Ways to Differentiate Yourself in the Sales Process | Differentiation often starts with marketing, but it comes alive in the selling process. Even if your agency's products and services are superior to all others, it means nothing if you can't convey that to your buyers. | 1/1/2023 5:20:00 AM | Sales & Marketing | | January | Mike Schultz | | |
Making Lemonade: Turning Compliance Data into Actionable Insights | | https://www.iamagazine.com/magazine/issues/2023/january/making-lemonade-turning-compliance-data-into-actionable-insights | Making Lemonade: Turning Compliance Data into Actionable Insights | In the new year, the independent agency distribution channel must take advantage of growing opportunities to not only streamline their compliance but also reduce compliance costs and even improve sales efficiency. | 1/1/2023 5:15:00 AM | Sales & Marketing | Technology | January | AnneMarie McPherson Spears | | |
Year of the Customer: 5 Ways to Prevent E&O Claims in 2023 | | https://www.iamagazine.com/magazine/issues/2023/january/year-of-the-customer-5-ways-to-prevent-e-o-claims-in-2023 | Year of the Customer: 5 Ways to Prevent E&O Claims in 2023 | You and your customers have been battered these past few years by various catastrophes of near-biblical proportions. Your customers don't just want a good year, free of missing coverages and underinsured losses. They need it. | 1/1/2023 5:10:00 AM | E&O Loss Control | | January | Matthew Davis & James Redeker | | |
10 Tips for Creating a Tech-Savvy Agency Culture | | https://www.iamagazine.com/magazine/issues/2023/january/10-tips-for-creating-a-tech-savvy-agency-culture | 10 Tips for Creating a Tech-Savvy Agency Culture | Keeping up with the constant stream of digital tools can feel like drinking from a firehose. However, there are several things agency owners can do to ease the process and ultimately become a tech-savvy business. | 1/1/2023 5:05:00 AM | Technology | | January | Dean Giem | | |
Declaration of Independents: Jessica Mulder | | https://www.iamagazine.com/magazine/issues/2023/january/declaration-of-independents-jessica-mulder | Declaration of Independents: Jessica Mulder | In 2021, Perspective Insurance purchased three agencies. When Jessica Mulder was tasked with transitioning each agency and its data onto their agency management system, she knew "there were going to be set backs," she says. "You had to have an open mindset." | 1/1/2023 5:00:00 AM | Agency Operations & Best Practices | | January | Olivia Overman | | |