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Independent Agent Magazine

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December 2022https://www.iamagazine.com/magazine/issues/2022/december-2022December 202212/1/2022 5:00:00 AMCover2022Volume: 119, Issue: 11

 

 

6 Tricks to Update Your Marketing Strategy for 2023https://www.iamagazine.com/magazine/issues/2022/december/6-tricks-to-update-your-marketing-strategy-for-20236 Tricks to Update Your Marketing Strategy for 2023The digital marketing arena is changing quickly—and 2023 will only bring more changes. Here are six tricks independent insurance agencies can keep up their sleeve.12/1/2022 5:30:00 AMSales & MarketingDecemberAnneMarie McPherson Spears
Getting Started With Influencer Marketinghttps://www.iamagazine.com/magazine/issues/2022/december/getting-started-with-influencer-marketingGetting Started With Influencer MarketingWhile influencer marketing has been a marketing buzzword for years, it can seem daunting to incorporate it into your marketing plan. Here's how to get started.12/1/2022 5:25:00 AMSales & MarketingDecemberKelley Smith
3 Questions to Make Sure Your Client Is Ready for More Financial Uncertaintyhttps://www.iamagazine.com/magazine/issues/2022/december/3-questions-to-make-sure-your-client-is-ready-for-more-financial-uncertainty3 Questions to Make Sure Your Client Is Ready for More Financial UncertaintyWhile your clients may be tempted to cut corners on their insurance coverages, insurance protection and proactive risk management measures are vital to make it through an economic downturn.12/1/2022 5:20:00 AMSales & MarketingDecemberPeter McMurtrie
Solving the Conflict Between Inbound and Outbound Marketing https://www.iamagazine.com/magazine/issues/2022/december/solving-the-conflict-between-inbound-and-outbound-marketingSolving the Conflict Between Inbound and Outbound Marketing Regardless of your tenure, size, market, niche, staffing or any other descriptor, this conflict is real and the way you approach it defines your organization.12/1/2022 5:15:00 AMSales & MarketingDecemberJames Jenkins
3 Ways Agents Are Getting Stuck in Auto E&Ohttps://www.iamagazine.com/magazine/issues/2022/december/3-ways-agents-are-getting-stuck-in-auto-e-o3 Ways Agents Are Getting Stuck in Auto E&OIn 2021, the Great Reopening brought with it a return of the auto errors & omissions claim. Swiss Re received 183 of them last year and 2022 is on track to surpass it.12/1/2022 5:15:00 AMAutoE&O Loss ControlDecemberMadlyn Tombs
7 Things Every CSR Needs to Knowhttps://www.iamagazine.com/magazine/issues/2022/december/7-things-every-csr-needs-to-know7 Things Every CSR Needs to KnowIn these challenging times, it's especially important to take exquisite care of your existing customers. Here are seven things every customer-facing person needs to know.12/1/2022 5:10:00 AMSales & MarketingDecemberJoAnna Brandi
Declaration of Independents: Mikayla Cooperhttps://www.iamagazine.com/magazine/issues/2022/december/declaration-of-independents-mikayla-cooperDeclaration of Independents: Mikayla CooperAfter launching in April 2022, Mikayla Cooper’s decision to go solo is already proving to be profitable. “Now my goal has shifted to expanding my business,” she says. “It’s going to take time and hard work, but as long as you keep pushing, it’ll work.”12/1/2022 5:05:00 AMSales & MarketingDecemberWill Jones