| 6 Tricks to Update Your Marketing Strategy for 2023 | | https://www.iamagazine.com/magazine/issues/2022/december/6-tricks-to-update-your-marketing-strategy-for-2023 | 6 Tricks to Update Your Marketing Strategy for 2023 | The digital marketing arena is changing quickly—and 2023 will only bring more changes. Here are six tricks independent insurance agencies can keep up their sleeve. | 12/1/2022 5:30:00 AM | Sales ＆ Marketing | | December | AnneMarie McPherson Spears | | |
| Getting Started With Influencer Marketing | | https://www.iamagazine.com/magazine/issues/2022/december/getting-started-with-influencer-marketing | Getting Started With Influencer Marketing | While influencer marketing has been a marketing buzzword for years, it can seem daunting to incorporate it into your marketing plan. Here's how to get started. | 12/1/2022 5:25:00 AM | Sales ＆ Marketing | | December | Kelley Smith | | |
| 3 Questions to Make Sure Your Client Is Ready for More Financial Uncertainty | | https://www.iamagazine.com/magazine/issues/2022/december/3-questions-to-make-sure-your-client-is-ready-for-more-financial-uncertainty | 3 Questions to Make Sure Your Client Is Ready for More Financial Uncertainty | While your clients may be tempted to cut corners on their insurance coverages, insurance protection and proactive risk management measures are vital to make it through an economic downturn. | 12/1/2022 5:20:00 AM | Sales ＆ Marketing | | December | Peter McMurtrie | | |
| Solving the Conflict Between Inbound and Outbound Marketing | | https://www.iamagazine.com/magazine/issues/2022/december/solving-the-conflict-between-inbound-and-outbound-marketing | Solving the Conflict Between Inbound and Outbound Marketing | Regardless of your tenure, size, market, niche, staffing or any other descriptor, this conflict is real and the way you approach it defines your organization. | 12/1/2022 5:15:00 AM | Sales ＆ Marketing | | December | James Jenkins | | |
| 3 Ways Agents Are Getting Stuck in Auto E&O | | https://www.iamagazine.com/magazine/issues/2022/december/3-ways-agents-are-getting-stuck-in-auto-e-o | 3 Ways Agents Are Getting Stuck in Auto E&O | In 2021, the Great Reopening brought with it a return of the auto errors & omissions claim. Swiss Re received 183 of them last year and 2022 is on track to surpass it. | 12/1/2022 5:15:00 AM | Auto | E＆O Loss Control | December | Madlyn Tombs | | |
| 7 Things Every CSR Needs to Know | | https://www.iamagazine.com/magazine/issues/2022/december/7-things-every-csr-needs-to-know | 7 Things Every CSR Needs to Know | In these challenging times, it's especially important to take exquisite care of your existing customers. Here are seven things every customer-facing person needs to know. | 12/1/2022 5:10:00 AM | Sales ＆ Marketing | | December | JoAnna Brandi | | |
| Declaration of Independents: Mikayla Cooper | | https://www.iamagazine.com/magazine/issues/2022/december/declaration-of-independents-mikayla-cooper | Declaration of Independents: Mikayla Cooper | After launching in April 2022, Mikayla Cooper’s decision to go solo is already proving to be profitable. “Now my goal has shifted to expanding my business,” she says. “It’s going to take time and hard work, but as long as you keep pushing, it’ll work.” | 12/1/2022 5:05:00 AM | Sales ＆ Marketing | | December | Will Jones | | |
