News

New Big “I” survey reveals that only 3 in 10 Americans (31%) review or shop for insurance each year, with many waiting until premiums increase, major life changes occur, or coverage issues arise.

The new toolkit helps independent insurance agents educate clients about legal system abuse, explain rising costs and advocate for reforms. 

Consumers believe phone calls are important for communicating with businesses, but fear of fraud prevents many from answering calls, according to a TransUnion study.

Agencies can elevate their online presence with real-time analytics, actionable insights and a user-friendly interface.

The newly expanded resource—which builds upon the toolkit first published in July 2023—covers a wide range of updates and strategies for navigating the challenges posed by the hard market.

The toolkit provides resources for mastering AI prompts, using AI for search engine optimization (SEO), auditing an AI chatbot, ethics and best practices, and more.

Client communication, retention, technology and team morale are among agents’ top priorities in adapting to the hard market.

The toolkit assists Big “I” member agencies in navigating the current insurance market and helps them effectively communicate with their clients.