Strategies

Agencies with the highest client retention are also the ones most likely to be giving back to their communities. Here’s how to build your community presence.

For agents, the right managing general agent (MGA) partnership means access to markets and products that may not be found elsewhere.

As property & casualty premiums continue to soften, here are five ways wholesalers and managing general agents can play a critical role in helping agents protect their accounts, retain clients and grow efficiently.

Brokers who consistently deliver results do it by pulling the same five levers.

Claims disputes are rarely about technical errors alone. They’re about communication, perception and alignment. Agencies that prioritize clarity and education deliver better service, reduce friction and strengthen long-term trust.

Many agencies struggle with marketing because they aren’t sure what results they are hoping for. A good way to think of digital marketing campaigns is as a tool your agency uses to create simple conversations.

Here are three common objections from service teams about cross-selling and how to get team buy-in and enthusiasm.

Effective marketing is important, but careless marketing can be dangerous. When it comes to marketing while managing your own risk, the primary tip is simple: Don’t overpromise.

In a relationship-driven industry, technology’s greatest value lies in giving people more time to do what only they can: advise, connect and build trust.

Data has evolved from a back-office function to a front-line strategic tool for independent insurance agencies.