Strategies

Here are three practical ways agents can use AI for promotion without feeling overwhelmed or losing control.

Data has evolved from a back-office function to a front-line strategic tool for independent insurance agencies.

From writing a better message to improving posting efficiency, artificial intelligence (AI) can help agents use social media to engage clients and drive business growth.

In a world driven by technology and convenience, customers expect to access all types of services through their phones. And consumers with insurance policies are no exception. 

Cybercriminals like to target small businesses’ social media accounts—here’s how to keep your accounts safe.

When harnessed properly, the potential for insurance agents to utilize artificial intelligence in their marketing strategies is immense.

Through industry consolidation and collaboration, it is becoming easier to stay on top of digital marketing trends.

Agencies have the tools available to better understand audiences, update message delivery channels and reach clients in the best way possible.

Through online marketing funnels agencies can measure how they are being perceived, what types of people they are reaching, why they became clients and how their clients want to interact with them. Here are three steps to supercharge this framwork.

Agents and brokers must continue to react to the changing trends in the insurance sector to thrive. Here are three strategies to use digital marketing to connect with consumers.