Strategies

Everyone gets jazzed about customer branding. But it really begins with the brand inside your four walls: your culture.

As wildfires, tornadoes and floods continue to disrupt the lives of millions across the U.S., our industry must face a hard truth: The current insurance purchasing journey often fails both consumers and the agents trying to serve them.

With restrictions on new business, carriers pulling out of the market, agency commissions taking cuts and underwriting giving the word “difficult” a whole new meaning, it’s no wonder coastal agencies have felt the impact of the last few years.

In a challenging market environment, here are eight ways you can prove your value to your clients and come out the other side better than ever.

The use of certain words or phrases can suggest an insurance professional is acting as a risk advisor or fiduciary as opposed to the typical arm’s-length business relationship.

Success comes when you channel some serious self-awareness and figure out what habits and activities allow you to produce your best work.

Handling challenging client conversations comes with the territory when working as a customer service agent. Here are four strategies to create a better experience.

Did you know that 80% of sales require five follow-up calls after the meeting, but 44% of salespeople give up after one follow-up? Leveraging a sales automation tool is critical for agencies in building a book of business and driving sales from prospect t