Markets

Almost every single company creates content for themselves or clients, from ads or written content to podcasts or social media posts.

For independent agents working within the media liability niche market, the proliferation of generative AI has created a fluid and complex environment.

Independent agent Mike Davis is a third-generation insurance agent. When Georgia passed a tax credit incentive for film and television production in the late 2000s, “we saw a huge opportunity,” he says.

With the rise of the internet, independent agent Peter Green felt a duty to help all businesses with their media liability exposures—not just traditional publishers.