The ramifications of the Los Angeles wildfires reinforce the critical reality that insurance must be positioned as one component of resilience, not a complete financial solution.
Insurance agents who embrace risk mitigation technologies can strengthen underwriting, deliver value to customers and differentiate their service.
Policyholders can choose from various deductible and co-pay options to balance upfront home insurance costs with long-term savings.
“Although we may be coming out of one of the most difficult periods in insurance history, some areas might still see increasing premiums for another 12-18 months,” says independent agent Guffy Wright. “Factors like claim volume, social inflation, weather patterns and fraud will continue to play major roles.”
As homeowners premiums increase agents can help create understanding through education on why costs are up and what coverage options are available for their clients.
It’s important that homeowners who undertake home improvements talk to their agent about what they’re planning to do or what they have done to better understand how that affects their insurance premiums and coverage.
“A home is a major financial investment for most people and if something bad happens to it, inadequate insurance can ruin their financial lives,” says independent agent Kelley Kimble. “As a homeowner myself, the adequacy of the policy is the greatest factor in my purchasing decision.”
For agents and brokers serving high-net worth clients, 2025 will be about more than just managing policies—the evolving market demands adaptability and a forward-looking perspective.
2025 is set to be a year of significant change with shifting markets and evolving weather patterns, making it more important than ever to ensure your homeowner clients are adequately protected.
To manage premium increases, 50% of agents suggested that clients move jewelry coverage from their homeowners policy to a standalone jewelry policy, according to a BriteCo survey.
