Markets

As the equine industry continues to thrive through increased horse ownership and an expanding equestrian sports market, agents can offer the benefit of their knowledge of equine-related risks.

Understanding the reasons behind the significant growth in the equine industry can present numerous opportunities for agents.

“Horse insurance is unique in that it involves both a significant financial and emotional investment,” says independent agent Laura Connaway. “The bond our customers have with their horses is very special, so when a horse is ill or injured, it can be a ve

“Equine insurance is a niche market and has its own needs and language,” says Lucinda Human, independent agent. “As large companies have bought smaller agribusiness companies, the emphasis on the customer specific to equine business has become more mainst

Independent agent Marnye Langer launched her equine-focused agency in 2010. “Right at the time we entered the market, some significant changes were happening in terms of underwriting practices and pricing,” she says.