Magazine

Fribourg’s experience working in a cybersecurity distributor startup firm led to the creation of BlueZone Cyber Solutions, which combines expertise in both insurance and cybersecurity.

From building a brand to running paid social media ads, the world of marketing has significant nuances that agency staff miss as they concentrate on core activities like sales and service.

How do you share who you are and what your business stands for? It comes down to purpose.

Building and optimizing marketing technology (MarTech) requires a mindset shift for agents. Fortunately, many agents may find that the approaches they take to other activities in their lives can be instructive.

Maintaining, improving and enhancing your website can feel like a full-time job for independent agents, who already wear many hats in their businesses. That’s why the Big “I” has an array of resources to help.

You can’t shine a sneaker. Improving what you sell is better than improving how you talk about what you sell.

Whether your website needs a redesign or you’re planning on changing platforms, here’s a quick checklist to create a great website.