Technology and Tools

This year’s conference continued to debunk the myth that technology will replace insurance agents, making it clear that agents are not becoming obsolete—they’re evolving.

Agencies can elevate their online presence with real-time analytics, actionable insights and a user-friendly interface.

This year’s conference focused on generative artificial intelligence (AI) and the industry’s accelerated acceptance of AI to extract data to deliver better outcomes in underwriting, claims, service and sales.

The toolkit provides resources for mastering AI prompts, using AI for search engine optimization (SEO), auditing an AI chatbot, ethics and best practices, and more.

The Big “I” and ACORD, the global standards-setting body for the insurance industry, have announced a joint program to provide qualifying Big “I” members with a complimentary license to use ACORD Forms.