Technology and Tools

Data has evolved from a back-office function to a front-line strategic tool for independent insurance agencies.

Fribourg’s experience working in a cybersecurity distributor startup firm led to the creation of BlueZone Cyber Solutions, which combines expertise in both insurance and cybersecurity.

Building and optimizing marketing technology (MarTech) requires a mindset shift for agents. Fortunately, many agents may find that the approaches they take to other activities in their lives can be instructive.

Maintaining, improving and enhancing your website can feel like a full-time job for independent agents, who already wear many hats in their businesses. That’s why the Big “I” has an array of resources to help.

From writing a better message to improving posting efficiency, artificial intelligence (AI) can help agents use social media to engage clients and drive business growth.

In a world driven by technology and convenience, customers expect to access all types of services through their phones. And consumers with insurance policies are no exception. 

Text messaging is a quick, direct and often underutilized way to contact potential clients. But what’s the most effective way to do this?

When harnessed properly, the potential for insurance agents to utilize artificial intelligence in their marketing strategies is immense.

Agents who identify the best platforms for marketing to their specific audiences will have the best shot at consistent conversions and an influx of customers.

Through industry consolidation and collaboration, it is becoming easier to stay on top of digital marketing trends.