Cover Page
January 2012 - Volume 109, No. 1
| Cover Story |  | | Project CAP digital marketing services and consumer portal make debut in 2012. | | Three out of four consumers do research online before buying insurance. That’s up from 61% just a few years ago. Are your consumers finding you online? | |  |
| Chairman's Voice | | People Need People: The Golden Rule | | | Welcome to 2012! I almost entered the New Year on a bad note, but luckily I was able to right a wrong last month… | | Author: Michael Donohoe | | |
| Forms & Substance | | Pollution Exclusions, PAP Nonowners, CGL for Truckers | | | Abusing the BAP Pollution Exclusion; PAP Named Nonowner Coverage; Does a Trucker Need CGL Coverage? | | Author: Bill Wilson | | |
| On Branding | | Brand Your Agency with Client Testimonials | | | Which are you more likely to believe: a company representative telling you how great their product or service is, or a recommendation from another person about how it worked for them? If you’re like most people, the words from a fellow consumer pull more weight than even the best written ad copy. | | Author: Pam Lontos | | |
| On the Hill | | Big “I” Capitol Hill Team Opens 2012 with a Full Agenda | | | As the second session of the 112th Congress opens this month, the Big “I” Capitol Hill team continues to advocate for independent insurance agents and brokers on a number of critical issues. This year’s continuing battles include health care, insurance regulatory reform, agent licensing and crop insurance. | | Author: Margarita Tapia | | |
| Ace Insura | | The Case of the Dearly Departed Money | | | An ex-employee of a convenience store steals cash from his former employer, and the store's insurance company refuses coverage on the basis of "voluntary parting." Can Ace help the owner of his favorite late-night stop? | | Author: Jonathan Hermann | | |
| Insurance Views | | More Selling Power for Producers | | | It’s well known today that an average agency’s book will completely turn over once every seven to 10 years and that top performing agencies generate 15% to 20% of their revenue from new business. So how are agencies responding by supporting producers to succeed? | | Author: Paul Areida | | |
| Online Extras | | Productivity, Ad Campaigns and SEO | | | Personnel Productivity Problems; Advertising and Marketing Campaigns; The Power of Thank You; Step Up Your SEO; The CGL “Your Work” Exclusion and Subcontractors | | Author: Bill Wilson | | |
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