How did one small business owner save his business from financial crisis? He shared his industry expertise online by creating Web content important to his clients.
Creating Web content or blogging may seem challenging, but learn how to demystify content creation at the Big “I” Young Agents Leadership Institute.
Marcus Sheridan, owner of River Pools and Spas not only saved his business, but grew his business and created solid leads by talking about his business online.
In his keynote session Sheridan will provide three key take-a-ways for attendees: What’s the buzz about content marketing? How can you use what you know to build brand awareness and increase Web traffic, leads and clients? And why this strategy is so important to growing your business, and how you can become a trust agent?
He was recently featured in the The New York Times article, “A Revolutionary Marketing Strategy: Answer Your Customers Questions.”
Following the keynote, agents will get into the nitty-gritty details of content marketing in insurance world. How do you make your business relevant to customers? How do you flex your knowledge, monitor media and become a trusted advisor to those in your community?
Ryan Hanley, a licensed insurance agent and marketing expert, will help attendees understand how to market your brand and your agency by teaching you how to effectively and easily communicate what you know: insurance.
Registration is open for the Big “I” Young Agents Leadership Institute, which will be held Sept. 27-28 in San Antonio. Scholarships are available.
In addition to this session sponsored by Progressive, the agenda also includes a presidents’ panel, leadership sessions and discussions for young agent state committee leaders.