Agency producers occasionally give presentations. In some instances, it can be to a person or two, or to a larger group such as human resource managers.
Making truly effective presentation is a challenge. Some people tend to get nervous in terms of larger groups. In addition, an audience can have different levels of knowledge, and it can be difficult to share the right content that’s not too basic but not too advanced for most of the audience.
So, how can agents create an effective presentation?
In the June 2013 edition of the Harvard Business Review, Chris Anderson, curator of the global nonprofit TED, explains some interesting points that all presenters should take to heart. Anderson’s TED, which stands for Technology, Entertainment, Design, says it hosts two annual conferences to “bring together the world’s most fascinating thinkers and doers.”
Anderson says that all good presentations start with conceptualizing and framing what the person what the person wants to say. That seem obvious, but how many times have we all dived into a presentation without asking that essential question?
He adds that the most compelling presentations take the audience on a journey and the biggest decisions are determining where to start and where to end.
Another key element to successful presentations is using jargon or getting too technical. Anderson points out that the biggest problem that he sees in the first draft of the TED presentations is that they try to cover too much ground.
He recommends that presenters “limit the scope of your talk to that which can be explained, and brought to life with examples, in the available time.”
“Many of the best talks have a narrative structure that loosely follows a detective story,” he adds. “The speaker starts out by presenting a problem and then describes the search for a solution.”
In his article, he discusses other considerations like how to plan the presentation’s delivery, developing a stage presence and planning the multimedia aspects. He also provides “10 Ways to Ruin a Presentation.” Review your approach to make sure it doesn’t violate any of those precepts.
Of course, the first part of the sales equation is getting the appointment. Ultimately, successful sales people have the persistency and discipline to generate appointments, which will translate into presentations.
Yet, spending time on polishing presentation skills will result in even more positive outcomes. And they know the message they convey is value, not price.
Dave Evans is a certified financial planner and an IA l-h contributing editor.