In any organization, a good sales force is the lifeblood and critical component on the path to profit. Service staff, typically non-commissioned employees, are responsible for providing service to the agency’s clients and supporting producers in the sale of new business and the retention of existing business, according to the 2011 Best Practices Study
Update.
Senior level service employees are referred to as account executives, All others, including account managers, customer service reps (CSRs), assistant CSRs, processors, claims specialists and placers/marketers, are categorized as service/sales support staff.
So how can an agency take its entire service staff and arm members with a sales culture strategy to take the agency to the next level? Attend the FIVE Steps to Creating a Sales Culture
webinar and learn to initiate sales internally and externally to ensure success.
The simplest sales attitude helps create visible agency commitment, and staff can see that investment in an agency as a form of security that will help them become involved in the new structure of sales. Involving everyone in the process ensures that the job will get done.
This webinar is the second in a five-part series, The Power of FIVE, from the Best Practices School of Agency Management at the Big “I” Virtual University. In each webinar, Best Practices expert Lisa Harrington will present five simple steps to help agents implement effective strategies that have come from two decades of research.
By breaking down the action item into manageable chunks, agents should have a better chance of getting started. And once those steps are in play, agencies should see great results and excitement from staff, making it easier to continue working the plan.
Other webinars in the series include Effective Leaders, Top Producers, Human Resource Mistakes and Managing CSRs.
Registration and other information on each webinar is
here. Tuition is $79 per webinar or $350 for all five.