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February 2011 - Volume 108,  No. 2
Cover Story
iconA New Breed
What Can Established Agencies Learn from a New Group of Agents Who Are Starting Up or Starting Over?
Four thousand new independent insurance agencies formed in two years. Many seasoned independent agency principals are asking themselves: Just who are these people?
Also in this isue:
Chairman's Voice
Congress Turns the Page
Last year may have been the busiest 12 months ever for our Capitol Hill team. Congress embarked upon sweeping reforms of the financial services and health care industries and, in many cases, our members’ very livelihoods were at stake.
Author: Mike Miley
Forms & Substance
Certificates of Insurance, Timeshares and Extra Expenses
The “Primary and Noncontributory” Myth; HO Coverage for Timeshares; Extra Expense: What Is “Necessary”?
Author: Bill Wilson
On Branding
Branding in the Fourth Dimension
Many new entrepreneurs agree that establishing a brand is absolutely critical to long-term, sustainable growth. And then comes the question of doom to the marketing consultant: “So, um, how much does a logo cost?”

 

Author: Rob Frankel
On the Hill
Congress Opens with Big To-Do List
As the House and Senate convened the 112th Congress, the Big “I” Capitol Hill team was already hard at work making sure the association’s 300,000 members have a voice in Washington.

Author: Margarita Tapia
ACE Insura
The Case of the Barred Bar
I was sick—love sick. It had been so long since my last date, I  couldn’t even remember what she looked like. Oh wait, it was Marybeth, a brunette who was often mistaken for a dwarf from “Lord of the Rings.”
Author: Jonathan Hermann
Insurance Views
Are You Really Committed to Life?
The other day I was cleaning up my basement which is something I try to do at least once every 10 years. After 20 minutes of cleaning I found an old dusty case. It was an old relic from the days of the hula hoop, the mini skirt and the leisure suit—a typewriter!
Author: Ronald Rogers
Online Extras
M&A, E&O and Waterbeds vs. Hot Tubs
When Mergers and Acquisitions Destroy Value; 40 Hours and I’m an Insurance Agent; Express Your Appreciation; When Websites Create Agency E&O Exposures; Waterbeds vs. Hot Tubs.
Author: Bill Wilson
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